Goodbye, Sun Co. Hello, Sunoco, Inc.
On Nov. 6, Sun Company, Inc. (Philadelphia, PA) officially became Sunoco, Inc. At the same time, the familiar Sunoco logo is being updated and Sunoco retail outlets are being redesigned, and a new Website, www.SunocoInc.com, is being opened.
"We think it makes sense to call ourselves by the name that identifies us best, and that is Sunoco," said Chairman and CEO Robert Campbell in justifying the new identity. "Not only is the Sunoco logo a familiar presence at service stations and convenience stores throughout our fuels marketing territory, it is known worldwide in lubricants and chemicals marketing. "
Campbell noted that the Sunoco name was first used in 1906 as a contraction of Sun Oil Company and that the Sunoco logo has been in use since 1920, when the company opened its first "filling station" in Ardmore, PA. (The location is still in operation as a Sunoco Ultra Service Center.)
The revisions to the Sunoco logo mark the first changes since 1954. Several alternatives to that design were consumer tested, and the one selected represents the image that consumers like best. All the elements of the current logo are retained-- the blue and yellow colors, the diamond shape, he Sunoco name and the diagonal red arrow-- but changes in lettering and other design features give it a more contemporary look.
Rollout of the new logo and new station design, developed by Atlanta design firm Antista Fairclough, has already begun, with the entire conversion scheduled to take place over an extended period of time. Headquartered in Philadelphia, Sunoco, Inc. operates five domestic refineries with approximately 700,000 bbl/d of crude oil processing capacity and markets gasoline under the Sunoco brand through approximately 3,800 Sunoco outlets in 17 states from Maine to Virginia and west to Indiana. The company sells lubricants and petrochemicals worldwide, operates domestic pipelines and terminals, and manufactures metallurgical-grade coke for use in the steel industry.
To view the company's new logo, please visit http://www.newscom.com/cgi-bin/prnh/ 19981105/PHTH006 or NewsCom, 213-237-5431.